Unique Ways Companies are Approaching Millennials in the Recruitment Process

Unique Ways Companies are Approaching Millennials in the Recruitment Process With the increase of employees belonging to the millennial generation, it has become imperative to reach this market in unique and creative ways. Intimately knowing their characteristics, sets the platform for ‘marketing’ of vacancies â€" and this, in itself, proves to be a challenge to even the largest corporations. But certainly not an impossible task. Talent recruiters struggle to reach the most sought after candidates due to these individuals not necessarily seeking employment, particularly in a structured company. Large companies are realising the need for millennials in their ‘system’ since current statistics show that 31% of all employees will qualify for retirement in 2017 (case study in 2014 by US Government Accountability Office) and therefore hiring millennials will be “refilling the pipeline with top talent,” says Dan Black, the Americas Recruiting Leader for EY (formerly Ernst Young and first started with the company over 22 years ago). Raised on technology, this generation does not accept many legacy concepts of recruiting and work. To be effective, recruiters are going to need to engage Gen Y candidates in new ways. Marley Dominguez, CEO of Haystack Job Search New ways imply creative and ‘out of the box’ tactics that are sure to ‘lure’ prospective employees not only to apply for the vacancies, but to maximise their experience throughout the application process, right through to their employment and furthermore, retaining these talented individuals. How to deal with millennials for recruitment and employment Multi-task: Keep them busy enough to prevent distractions. Be tech savvy: Stay updated with your technology and social media platforms. Instant gratification: Praise and public recognition will motivate them. Flexible work hours: They need to be aware of your company’s’ work-life balance policies and how their time in the office will fulfill your daily needs. Offer purpose and meaning: Show that your organisation cares for important causes, donates money and supports charities. Team players: Allow many opportunities for group projects, engagement and collaboration Authenticity: Be honest about negatives regarding the vacancy and once hired, satisfy their need for instant gratification as mentioned previously. Offer growth opportunities: Be sure to have a game plan to show how they could move up the ‘pecking order’, also, where they could move to within the company to find a more fulfilling role. Companies that successfully recruited and hired millennials Yandex (Russian IT company): A developer found a helpful link to a Russian search engine via an error console (Java Script) FLICKR (owned by Yahoo!): Added links to open positions in the code page. VOLKSWAGEN (German Automobile Mogul): Stuck advertisements seeking mechanical talent underneath cars requiring repairs and sent them in for servicing. GOOGLE: As an older method, used an enormous billboard presenting a maths puzzle. On    finding that solution (the address of the website where yet another task waited) and finding the final answer, the individual was invited to join the Google team. A more recent approach saw Google stepping up to the proverbial ‘high tech’ plate. Read more about it here. EY (formerly Ernst Young): Launched an entire website devoted to prospective employees in order for them to see and hear about the company before applying â€" this site has a section devoted entirely to “Picture Yourself” in this role. Twitter, another mighty corporation and novel recruitment campaign is ongoing and is called, “Join the Flock”. A very clever and ‘out of the box’ concept using the little blue bird icon to ‘Tweet’ regarding upcoming vacancies. And so the list continues. Ogilvy Mather: This agency had such an unique recruitment approach. They launched a competition in ‘search for the world’s greatest salesman’. With their dedicated YouTube channel and further social media efforts. The top candidates were asked to pitch at the Cannes Lions International Advertising Festival and the winner received a 3-month paid fellowship with Ogilvy Mather.  Red 5 Studios had to showcase themselves in order to compete with other software companies. They impressed prospective employees by sending them  personalized iPods with a personal message from their CEO discussing their work and inviting them to apply. Talent acquisition has become a sellers market. For employers, its all about maximizing the candidate experience through the job application process. Laura Kerekes, chief knowledge officer of ThinkHR.

61 Short and Sweet LinkedIn Tips for Recruiting

61 Short and Sweet LinkedIn Tips for Recruiting With 400 million users and 4 million companies on LinkedIn, it comes in top among the social networks for professional use. Whether youre looking to connect with business prospects, engage your customers or market your brand, LinkedIns  expansive network of users and professional features make it the perfect social channel for business. In order to make sure you are leveraging all of the available tools and getting the most out of  LinkedIn, Top Dog Social Media  have shared 61 short and sweet LinkedIn tips for business. LinkedIn is a business social network and people expect things to be professional at all times. Always respond to your messages on LinkedIn in a timely manner. When asking for an introduction on LinkedIn, make sure they actually know that person. Connect with people who viewed your profile, but skip the “I saw you viewed my profile. Have a strong and clean LinkedIn profile that speaks to your ideal clients. Not just your offer. Listen to the language that your ideal clients use to describe their challenges and problems. Your profile pic should be a clean headshot facing the camera smiling with a clean background. Optimize your LinkedIn headline with at least 1 or 2 keywords. Have a clear call-to-action in your LinkedIn summary.Tell prospective clients what you want them to do next. Endorsements improve your search ranking on LinkedIn for the keywords listed in your Skills. Optimize your LinkedIn profile for your keywords speak to your ideal clients to get more connection requests. Set yourself apart from your competitors, invest the time to complete your LinkedIn profile. To effectively use LinkedIn groups, join groups that are specific to your target audience. If your business focuses on your local area, join all relevant local LinkedIn groups. As a member of a LinkedIn group, you can send 15 free messages per month to members. If you see a group with no activity on LinkedIn, that might not be the best group for you to join. To engage in LinkedIn Groups, search for keywords that interest your prospects and clients. Dont post to multiple LinkedIn groups at once otherwise you will flood the newsfeed. Share your content in a LinkedIn Group, but be sure you’re providing value relevant to group members. When posting an article in a LinkedIn Group, start with a question to stimulate conversation. Always personalize your connection request to potential prospects on LinkedIn. When you connect on LinkedIn, it is vital that you DO NOT send the default LinkedIn message. Create a Welcome/Thank You message to send to your new LinkedIn connections. Relationship-building messages are designed to build rapport with your new LinkedIn connections. Dont use LinkedIn messages to sell but to warmly lead prospective clients into setting up a meeting/call. Decide how much time to devote to your lead generation campaign on LinkedIn daily and be consistent. For successful lead gen on LinkedIn, the key is to create a system and routine that becomes second nature. Create a daily/weekly task list to follow, to make your time on LinkedIn more efficient effective. Posting daily status updates should be one of the first things on your LinkedIn checklist. Post once or twice a day on LinkedIn. Make sure you post information that is interesting to your target audience. When you post on LinkedIn, always add a comment. Also ask a question, to stimulate conversation. Share your posts directly from your blog on LinkedIn with social sharing buttons. One of the first things you want to do each day on LinkedIn is to accept new connection requests. When you connect with a new person on LinkedIn it’s a win-win, you both expand your network. Search results on LinkedIn are limited to 1st, 2nd, 3rd degree connections group members. Be sure to grow your network. After you accept a connection request, you should send your new connection a welcome message. Make an effort to regularly build your network, connecting prospects, clients and strategic partners. Set a target for the number of prospects to reach out to on LinkedIn everyday â€" be consistent. When people view your profile, it is a chance to connect. No need to say I saw you viewed my profile. If a prospect sends you a LinkedIn connection request, reply with a thank you message that provides them with value! You need to monitor engage with your LinkedIn network on a regular basis. Review the discussions in Groups you belong to and look for opportunities to engage add value. You should review your LinkedIn notifications daily for engagement opportunities. Introduce your LinkedIn connections to each other.This invokes the law of reciprocity expands your network. You can search for prospects on LinkedIn using LinkedIns Advanced Search and LinkedIn Groups. Pay attention to the people your contacts are connecting with, especially if they are competitors. Each week reach out and share content with some of your hottest prospects on LinkedIn. If you come across content that would be a good fit for one of your LinkedIn connections, send it. If you find a great article, send it to individual connections that would benefit from reading it. Do not try to sell or pitch new connections.This is the fastest way to KILL a potential relationship. I highly recommend you grow an email list to complement your LinkedIn lead generation efforts. To convert a prospect into a client, move the relationship off-line. Social Selling is first and foremost relational it’s SOCIAL media not sales media. Social selling requires a time investment, but the Return on Investment (ROI) justifies it. LinkedIn Privacy settings are for your protection but be sure not to close yourself off. 3 Major Premium LinkedIn Features: Advanced Search Function,Whos viewed your Profile InMail. The EXTRA Advanced Search Options are one main differences between FREE Paid accounts on LinkedIn. You can manage your LinkedIn relationships adding relevant tags to keep them organized. Create “saved searches” on LinkedIn you’ll get weekly updates of people that match that search. When sending connection requests on a mobile device, make sure you go to their profile to send it, so you can personalize it. With a free LinkedIn account you see the last 5 people who viewed your profile, with a paid account you can see them all.

Maintain Your Brand When Youre at Your Lowest - Personal Branding Blog - Stand Out In Your Career

Maintain Your Brand When You’re at Your Lowest - Personal Branding Blog - Stand Out In Your Career Sometimes, life just isn’t fair. You could be at the top of the world one day, only to have a tragic event or accident send you spiraling down into a pit of nothingness. If it has happened to you before, you may think your personal brand is the last thing you need to worry about. But the truth is, even though you’re at your lowest, your brand could be the best it’s ever been. If you don’t continue to regularly maintain your personal brand, it could very well topple. And this may sound like lip service, but things will get better and you won’t want to find that all the progress your brand has made turned sour due to lack of maintenance. The following tips are to help you maintain your personal brand when you’re at your lowest. Each one requires an open mind and a small bit of determination. 1. Bring in the reinforcements. Sometimes when you’re feeling down, the best thing to do is get away from all the stresses in your life, managing your personal brand included. But that doesn’t mean you have to watch it fail there is still a way to go on a mental vacation while still maintaining your brand. Hire a freelance social media manager or content creator for a couple weeks and charge them with the task of upkeeping your personal brand. The cost would be minimum, and you can take all the time you need to get your mind back together. If you’re worried about giving random strangers temporary access to your profiles, ask your industry connections if they have anyone they can recommend. Don’t let your pride get in the way of keeping up your brand! 2. Fight through just one more day. When your heart seems like it was replaced with a black hole, work is nearly impossible to think about. But if you’re reading this, it means some part of you must want to save your personal brand from destruction, so make it through just one more day. Here are a couple ways you can use that day to maintain your brand: Use a social media tool like Sprout Social to schedule your content days, weeks, or months in advance. Curate and schedule as much content as you can in that day, so you won’t have to worry about the basics of personal brand maintenance being in jeopardy. If you were scheduled for any webinars or speaking engagements, you might have forgotten them in the frenzy of emotions. Take that day to formally and respectfully cancel and, if possible, reschedule for a date you know you’ll be better. You don’t want to burn any bridges while you’re on your sabbatical. 3. Challenge yourself. The road to feeling better lasts only as long as you make it. Challenge yourself to do at least one thing every day to maintain your personal brand. It doesn’t have to be anything big only the basics and you can gradually do more and more as you start to mentally recover. If you need to, make a schedule or to-do list in your phone that alerts you when you need to complete a task. If you have even an ounce of determination, you can get this done and maintain your personal brand until you’re at or close to 100%. What helps you maintain your personal brand when you’re feeling low?

Brandscape A New Cryptic Puzzle Thats Addictive And Challenging!

‘Brandscape’ A New Cryptic Puzzle That’s Addictive And Challenging! Think you can recognize 60 of the world’s biggest brands? Brandscape is a new puzzle from Funding Circle that has been completely stumping the internet! The puzzle features 60 cryptic illustrations that each represent a different major global brand, and it’s up to you to figure them out. Some of them are fairly straightforward â€" like a king with a burger for a head for example â€" while others are a fair bit more testing! You’re probably far more connected with major corporations than you’d like to think (and hope) you are. Most of us are engaging with these brands all day, every day, through the ads we see, the products we use, and the news we read. These are brands that have a massive influence on how we interact and behave â€" even if we don’t realize it! Even still, that doesn’t make this puzzle any easier! The clues are brilliant; frustratingly difficult and yet once you finally get the answer, they seem so simple. The game is incredibly addictive! It’s impossible to solve just one clue and not want to move to the next straight away, and before you know it you’re pressed to the screen fighting valiantly to be named a #BrandscapeMaster and earn your spot in the Brandscape Hall of Fame! Brandscape Master? Funding Circle, who created the puzzle, suggests you “delve into your knowledge of film, literature, music, nature and most importantly â€" questionable puns”, and are encouraging players to hop on their favorite  social media to get help if they’re really struggling. Already, thousands have jumped on Twitter to get a few hints and share their ideas, and a few have already joined the prestigious Brandscape Hall of Fame. So, will you be the next Brandscape Master? Give it a go at www.fundingcircle.com/uk/featured/brandscape and let us know how you go! Images via fundingcircle.com.

Find the Best LinkedIn Profile and Executive Resume Writer For You, Part 3 - Executive Career Brandâ„¢

Find the Best Profile and Executive Resume Writer For You, Part 3 Catch up with parts 1 and 2 of this 3-part series here: Part 1 â€" Where’s the Value? The Value in Working with a Certified Professional Executive Resume Writer Part 2 â€" Where and How Do I Search? How to Find and Assess Top Executive Resume Writers, and Personal Branding and Job Search Strategists [Please note, when I mention executive resumes and resume writing here, take that to also include profile creation and writing, biographies, and really any job search and personal marketing content writing.] What to Ask When Qualifying Executive Resume Writers, and Personal Branding and Job Search Strategists Youve done some background work, as outlined in Parts 1 and 2 of this series. Now it’s time to contact the executive resume writers you’ve pre-qualified as a possible good fit for you. A word of advice going in â€" please don’t take advantage of the resume writers you contact by expecting a free resume critique on how to re-work your existing resume yourself, or expecting to pick their brain about your job search, when you have no intention of retaining their services. It just isn’t fair. Some resume writers do offer in depth resume critiques for a fee. This can get you on the right track, if you feel you can write your own resume. If the resume writers ask you to send them your current resume and/or fill out an assessment form on their website, before discussing the development process and providing a quote for the fee, please do so. This will give them the opportunity to review your background and career target, determine whether you may be a good fit, and prepare for a meaningful conversation with you. Some things to keep in mind (and my thoughts) when communicating with each resume writer Does she/he ask you how you’re targeting your search? Don’t be talked into an un-targeted, watered down generic resume. It could prolong or derail your job search. See my post, How to Write An Irresistible Executive Resume in 10 Steps. Are they knowledgeable about todays executive job search? Is the writer interested in what you’ve been doing so far in your job search? Do they have experience writing resumes for executives in your field? Do they have experience dealing with any particular job search challenges you have â€" employment gaps, career transition, sabbaticals, sidesteps in career progression, lack of educational degree, etc.? Ask about the terms of the contract or agreement for services you’ll probably have to sign. Have them send you a copy, if you feel they are a possibility. Once they deliver the resume draft to you, will you have the opportunity to make revisions and provide feedback? Will they deliver the finalized resume to you in Word, PDF, ATS-friendly and/or other versions? The ATS-friendly (Applicant Tracking System) version is the one youll send to people who will place your resume into a database. Be wary of a guarantee that your new resume will land interviews or get you jobs. Once documents leave the resume writer’s office, she/he has no control over whether you tweak them, how you use them, who you send them to, and how well you perform in interviews. You are solely responsible for your job search success, once you’re equipped with your new, targeted resume. Beyond the resume, do they also create supporting career marketing documents (biography, cover letter, etc.), and other services â€" profiles, other social media profiles, job search coaching, other career coaching, and other career services? If they don’t offer other services you’re interested in, will they recommend other professionals who do? What kind of investment for services can you expect? Fees range wildly, from a few hundred dollars to thousands for a resume alone. You’ll have to decide where the value is for you, based on meeting your various criteria, and the writer’s years of experience and level of expertise. The resume development process varies from one resume writer to another. You’ll derive added value beyond the deliverable of a resume document, if the process helps you dig deep to uncover what specifically differentiates you from those you’ll be competing against, and define your personal brand. This self-knowledge will help you better communicate the value you offer your target employers, when you’re networking and interviewing for jobs. Ask how and when payment is made.  The careers industry standard is full payment upfront, usually by credit card. You may be able to make other arrangements. Try to get a feel for whether or not the executive resume writer is a mutual good fit. Overall in your discussions, do you feel that you and the resume writer are on the same wavelength and that you can work with her/him? Does she/he get you and understand your specific needs? Do you get the feeling this resume writer will do the best job in marketing the best you have to offer your target employers? Can they tell you what kind of success their clients have had in landing interviews? Do they meet all or most of your criteria? If the resume writers you talk with don’t feel like a good fit for you, for whatever reason, they may be willing to refer you to other qualified writers. Many of us have a wide network of colleagues in the industry, with different areas of expertise, with whom we have referral connections. Just ask. You’ll likely be making a major investment to partner with a top executive resume writer. Be sure you know what you’re getting, and that you can comfortably and successfully partner with that person. More About Executive Resumes and Job Search Game-changing Executive Resume FAQs 7 Questions To See If You’re Prepared for Executive Job Search Is Your Online Presence Strong Enough to Compete in Executive Job Search? How to Balance Personal Branding With Personal SEO 00 0

How to Understand Employers and their Employee Relationships - Margaret Buj - Interview Coach

How to Understand Employers and their Employee Relationships When you’re interviewing for a job or looking to achieve a promotion by presenting your talents and value to your employers, it’s important to understand the people sitting opposite you, and the knowledge they have of their employees. Without this level of understanding and empathy, it’ll be difficult for you to adequately translate your thoughts, wishes and ideas into a language that your employers and managers can really relate to. As such, this article takes a look at employers, taking special interest in how they regard their workforce, and what knowledge they glean from them. Employer Relationships Every company is different, and every manager also operates with a slightly different strategy and approach. Nonetheless, there are similarities between many corporate bodies â€" and it’s in these similarities that we’ll try to understand how relationships are formed between different layers and levels of your company â€" whether you’re already in the job, or you’re applying for a role. Most importantly, perhaps, is the fact that managers like to run an efficient workplace, and a part of this efficient productivity is derived from their ability to motivate happy workers. As such, there’s a personal and a business incentive for them to get to know their workers, to listen to their concerns, and to understand what makes them tick. In an interview, this means that revealing some of your personality is no bad thing. In your job, this means that setting time aside for one-to-one meetings with managers is sensible and responsible. Feedback Loops There are other forms of feedback that aren’t derived from the conversations that take place around the office on a day to day basis. These are often digital, sent to employee computers in an attempt to get honest and anonymous feedback on change in the office, or different pressures being met by staff. Inpulse change management is a strong example of such systems. These feedback systems are regularly set up by corporations that are interested in improving all areas of their operations â€" including managerial strategies and personnel. It’s an employee’s opportunity to really offer some frank judgement and advice to their seniors, while being protected by anonymity. As such, any manager who has worked with these systems will be aware that their behaviour is part of the feedback â€" and so will duly police themselves. Creating Safe Spaces More often than not, companies are taking on board the feedback and criticism that they’re offered from former and current employees. Often, this is related to misconduct, and such reports can be incredibly damaging to a company’s reputation â€" and can be posted online on forums that discuss working conditions within companies. Before setting out to an interview, it’s worth consulting this kind of feedback, and deciding whether the culture of the company to which you’re applying suits your needs and aspirations. Unfortunately, there are some businesses that refuse to change, using backwards-facing policies that can make some staff uncomfortable. These three areas give you important clues as to a company’s feedback protocols and understanding of their employees’ needs in this modern age of business.

How to Create a Professional Barback Resume?

How to Create a Professional Barback Resume?A barback resume needs to have all the latest and freshest information about your work history. It should not be just chronological but it should also show when you have completed your projects and positions, what types of certifications you may hold, your skills, etc. These are all things that can help in preparing a good working resume.Barback resumes are usually in PDF format and it comes with some embellishments to make it look professional. The resume must not have some grammatical mistakes or grammar mistakes. You should also be able to demonstrate the academic and professional qualifications of the resume. A wrong choice of words in the resume can be easily spotted and can embarrass you in front of the employer.Barback resumes are a good source of employment references as they will let you know what you have done so far. You should be able to produce proof of the projects you have been working on, showing that you are always ready to work even when the office is in chaos. However, you need to be cautious when it comes to mistakes that can appear on your resume and you need to be sure that they are something you would be proud of and people would remember.A barback resume is the first thing your potential employer will see. It should be a reflection of the position you are applying for and the position you have. If you are not familiar with a particular position or your skills, it will surely appear on your resume. All these mistakes, especially spelling and grammar errors will be the cause of rejection of your application and so you need to be careful to avoid this.Any professional quality job does not simply come with an initial job offer. It takes a lot of hard work to get that first position and there is a lot of strategy involved in finding that position. Many times employers see a barback resume only to see the unprofessional looking resume, which is the reason why you need to have a barback resume that wo uld stand out from the rest. Your payback resume should not be just a result of a standard writing process but it should be able to give the employer a good idea of your skill and knowledge.A professional barback resume can help you get the job you really want and that too with high efficiency. You need to use your professional resume to your full advantage and create an impression that you are serious and skilled enough to get the job.Barback resumes can be the difference between success and failure in life. You need to be able to express yourself well and if you can create a good barback resume, then chances are high that you can get that high paying job. It is not as easy as it looks and you need to understand the importance of creating a barback resume that stands out from the rest.